Nissan ProPILOT™ Assist technology makes U.S. debut on 2018 Rogue – reduces the hassle of stop-and-go highway driving
Nissan's ProPILOT™ Assist technology, continuing to pave the way for future fully autonomous vehicles, will be available on the company's bestseller, the Rogue compact SUV. ProPILOT Assist reduces the hassle of stop-and-go driving by helping control acceleration, braking and steering during single-lane highway driving.
ProPILOT Assist2 is the foundation for the autonomous vehicles of the future, helping drivers maintain lane control, navigate stop-and-go traffic, maintain a set vehicle speed and maintain a set distance to the vehicle ahead – all with a simple two-button operation. ProPILOT Assist is available on the 2018 Rogue SL grade as part of the Platinum Package, with an expected starting price1 under $35,000 when it hits dealer lots later this month.
Nissan TITAN targets younger buyers and injects levity into serious realm of truck advertising with ‘No Lazy Horses’ campaign
Nissan's new TITAN campaign is a stark departure from the competitive and serious tone often used in truck advertising, as the brand uses humor to attract more Millennial and Generation X buyers – two key demographics TITAN currently has a higher share of than segment sales leaders.
According to retail sales data from Strategic Vision, both TITAN half-ton and TITAN XD owners have median ages three to four years younger than the industry average1. The same data reveals TITAN has a higher share of Millennial buyers than the segment's two best-selling nameplates. However, it is with Generation X buyers where TITAN really over indexes, with 34 percent of TITAN sales in this demographic – 10 percentage points above the segment average.
The 2017 Nissan Rogue – with available Nissan Intelligent Mobility technologies – helps look out for you and your entire family. Hurry in to your local Nissan dealer for big savings on the Rogue family today.
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Pathfinder, one of Nissan's best known and most popular nameplates in its nearly 60-year history in the United States, was extensively revised just last model year – with more adventure capability, a freshened exterior look and enhanced safety, technology, performance and style.
For 2018, Pathfinder adds additional new features, including standard Automatic Emergency Braking (AEB)1, an enhanced Midnight Edition appearance package and an innovative Rear Door Alert (RDA)2 system. Other changes for the new model year include two new colors – Scarlet Ember and Midnight Pine – standard Intelligent Cruise Control (ICC)3 and NissanConnectSM with Navigation and Services on Pathfinder SL grade (previously standard only on Platinum grade), additional four USB ports (six total) and revised option package naming and content.
The Rear Door Alert2 system can help remind customers of items that may be forgotten in the rear seat – pets, valuables, dry cleaning, groceries and more. If the system detects that a rear door is opened prior to driving, and the customer does not open a rear door again at the end of the trip, the system can remind customers that something might be left in the rear seat. RDA is designed to be simple, unobtrusive and can be easily turned on or off as needed. After making its debut as standard equipment on all 2018 Nissan Pathfinder models, it will later be available on other Nissan models in the coming years.
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The Nissan brand has been named one of the world's most valuable in 2017 by the leading consultancy Interbrand.
Nissan ranks 39th in Interbrand's annual Best Global Brands study, released today. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 billion.
In the study, Interbrand cites Nissan's actions to improve brand value, centered around the company's
Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world's most valuable brands for seven straight years.
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