As the midday sky went dark over Middle Tennessee today during the total solar eclipse, Nissan rolled out three new additions to its popular and hot selling portfolio of custom Midnight Edition models: TITAN, TITAN XD and Frontier Midnight Editions. Nissan's Midnight Editions sell on average two times faster than standard models. The Midnight Edition lineup also includes the Altima, Maxima, Murano, Pathfinder, Rogue and Sentra.
"Following the tremendous response to the original Maxima SR Midnight Edition, we've created a complete portfolio of the popular blacked-out Midnight Edition look among our core Nissan sedan, crossover and SUV models," said Billy Hayes, division vice president, Nissan Sales, Nissan North America, Inc. "We expect the strong customer appeal to continue with the expansion of the Midnight Edition package to our TITAN, TITAN XD and Frontier pickups."
The 2018 Frontier, TITAN and TITAN XD Midnight Editions will be available in late fall 2017. Pricing1 is not finalized yet for the Midnight Edition packages but is expected to provide customers with a significant discount versus if the items were purchased separately.
The TITAN and TITAN XD Midnight Editions include a long list of special features: black grille with dark insert, dark headlights, black fog light finishers, black fender louvers (TITAN XD only), black outside rearview mirrors and door handles, step rails, black exterior badging, 20-inch black painted aluminum-alloy wheels, body-color front and rear bumpers, charcoal interior trim, Midnight Edition exterior badges and available Midnight Edition floor mats. Both TITANs are available in a choice of three exterior colors – Magnetic Black, Gun Metallic and Pearl White.
For TITAN, the Midnight Edition package is available on Crew Cab SV and SL grade 4x4 and 4x2 models. TITAN XD Midnight Editions are offered only on Crew Cab SV and SL grade 4x4 models with a Cummins® 5.0L V8 Turbo Diesel engine.
For the 2018 Frontier, the Midnight Edition package includes a gloss-black grille, 18-inch gloss-black aluminum-alloy wheels, semi-gloss-black step rails, body-color front and rear bumpers, black outside rearview mirrors and door handles, black badging and available Midnight Edition floor mats. It is available in Crew Cab SV 4x2 and 4x4 automatic transmission models and in a choice of Magnetic Black, Gun Metallic and Glacier White exterior colors.
"A great custom look straight from the factory is what buyers really appreciate," said Hayes. "We're finding that buyers in the millennial age group especially are attracted to the Midnight Editions. Last year, Nissan was ranked as the number one brand for millennial purchases."
The 2018 Nissan TITAN and TITAN XD are assembled in Canton, Miss., with engines assembled in Decherd, Tenn. or Columbus, Ind., and are covered by "America's Best Truck Warranty" 2 – featuring bumper-to-bumper coverage of 5-years/100,000-miles, whichever comes first. The 2018 Frontier is also assembled in Canton, Miss.
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