Nissan seeks to celebrate everyday heroes as TITANs of the Community, TITANs of the Neighborhood and TITANs of the Outdoors
When is a TITAN more than a truck? Nissan's new marketing campaign, Calling All TITANs, seeks to celebrate everyday heroes using pickup trucks to improve the world around them. These TITANs of the community, neighborhood and outdoors are driving change from behind the wheel of Nissan TITAN trucks.
"We have seen that TITAN customers are the kind of people who want to get the job done and leave their world better than they found it," said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America, Inc. "Be it conservation of the outdoors, contributions to local charities or simple acts of kindness, there is a natural desire among pickup truck owners to take action when help is needed."
Over three-quarters of Americans1 (78%) believe companies must do more than just make money; they must positively impact society as well. Central to the Calling All TITANs movement is Nissan's commitment and partnership to three national organizations: Habitat for Humanity, the American Red Cross and the National Park Foundation. Nissan will donate a total of $1 million to each organization. The donations will be used to support the missions of each nonprofit, helping drive awareness and provide opportunities for Nissan employees, dealers and owners across America to get involved.
"To truly be a Titan, you need a dependable vehicle that can tow, haul and drive through the worst of it. With its rugged capability and Nissan Intelligent Mobility features, the Nissan TITAN is fit to take on any assignment from the heroic to the everyday," said Fred DePerez, vice president, North America LCV Business Unit, Nissan North America, Inc.
"From the grass roots efforts of our local dealers to the great work being done on a national scale, Calling All TITANS gives us a meaningful way to connect the capabilities of our TITAN truck with our current and future customers – the Titans of our world - answering the call when they see a need," said Tucker.
Beginning in September, a series of new advertising spots and social media campaigns will highlight the inspirational endeavors of each nonprofit. Additionally, a campaign website, CallingAllTITANs.com, has been created to provide information on how to donate, volunteer and more.
While this marketing campaign is new, giving back to the community is a signature of Nissan's business model and built into TITAN's DNA. Every year Nissan's corporate philanthropy efforts are directed to nonprofits working in education, environmental stewardship and humanitarian relief, enriching people's lives in the communities where its employees live and work.
Habitat for Humanity
Nissan began its partnership with Habitat for Humanity in 2005, providing a fleet of first generation Titans to assist in cleanup efforts following the devastation left behind by Hurricanes Katrina and Rita. By the end of 2018, Nissan will have helped build 98 houses and donated more than 145 trucks and over $15.5 million to the organization and its mission for affordable housing. The Calling All TITANs campaign will expand the relationship further with more vehicles, donations and opportunities to drive TITANs of the Neighborhood volunteers to help build affordable homes across America.
American Red Cross
From disaster relief to employee blood drives, Nissan's partnership with the American Red Cross has raised more than $2.5 million in donations over the past five years. Kicking off the Calling All TITANs campaign, Nissan will host a social donation drive in support of preparedness month on Thursday, Sept. 20 calling all of the TITANs of the Community. Future activations will help the American Red Cross connect volunteers to blood drives, smoke alarm replacement campaigns and disaster relief efforts.
National Park Foundation
There are few things more naturally connected than pickup trucks and the outdoors. TITANs of the Outdoors are passionate about enjoying and conserving our outdoor resources, most notably our national parks. By joining forces with the National Park Foundation, Nissan will support Service Corps that undertake critical trail and park restoration projects. Nissan encourages all Americans to discover the amazing sights, sounds and adventures awaiting them in America's national parks.
Central to the campaign will be a series of new advertising spots showcasing the charitable partners, social media activities to raise awareness and the website CallingAllTITANs.com where consumers can get more information on how to volunteer.
Gardena Nissan offers great deals and service for all of your Nissan needs. Family owned and operated for over 40 years.